Restaurant Habits of Millennials
Some interesting research has been conducted on the food habits of millennials (i.e. people between 18-30 years old) which has some key takeaways on their restaurant habits.
This study of 2,000 millennials by the United States Potato Board (yes, such a thing exists!) had the following insights into millennials views on dining:
- Food is a social experience and an opportunity for exploration.
- They want exciting food that’s natural and unprocessed.
- When going to a restaurant, they’re looking for value for money above all (Value doesn’t mean cheap; quality and experience contribute to perceived value).
- They use the Internet to find new restaurants and use online reviews.