Archives for March 2016

This blog post intends to look at the one night stand trap: restaurant diners customer lifetime value. Restaurant diners can vaguely be split into two categories: one night stands and long term relationships. The one night stands are only interested in their meal that night. They come along to your ...

What’s your favourite acronym? Here on the simpleERB blog we’re still partial to a WTF. ROFL and LMAO feel pretty dated now, and don’t get us started on YOLO. Incidentally, we just found out the ubiquitous BAE stands for Before Anyone Else. You learn something new every day. Restaurant acronyms Of course...

It would appear, going by recent research, that the child of this writer has been secretly in control of Britain’s menus. I know, it came as a surprise to me too. Alas, since 2010 (the year she was born), Mac and Cheese (her favourite) has seen it’s place on restaurant menus increase by 550%. Customers...