6 dynamite reasons why Deal Seekers mean you need an ERB
Experian did a great piece of research and came up with 6 categories of “deal seeking consumers”.
Deal-Seeker Influentials —always seeking the best deal and the next hot thing.
Offline Deal-Seekers —best deals, traditional media.
Deal Thrillers — love their deals, but are brand loyalists too.
Deal Takers —social, but not influential.
Deal Indifferents —deal or no deal, give them what they want.
Deal Rejectors —get in, get out: convenience rules
If you send the same piece of marketing to all of these customers you are throwing money away.
Use simpleERB to tag your customers and send the right stuff to the right people!