Can Pizza Hut read your mind?

1 min read

What does your Back to the Future II style vision of the future feature? Electric cars which drive themselves? Floating hoverboards? Pizzas that top themselves just by reading your mind?
The third one may not be that far off. Pizza Hut have announced they are launching a digital menu that prepares orders just by reading their customers minds.

Subconscious menu

The pizza chain have partnered with eye tracking tech company Tobii Technology to develop the “Subconscious Menu,” which will roll out in refurbished restaurants across the U.K.
The Subconscious Menu allows customers to order without speaking by tracking eye movement. In just 2.5 seconds, the menu collects data on where customers’ eyes focus and calculates which of the 4,896 possible ingredient combinations will fulfill their cravings.
In tests, the Subconscious Menu has a 98 percent success rate. If customers don’t like the menu’s recommendation, they can always restart the process or order the old-fashioned way.
“This year we’ve redesigned restaurants up and down the country and launched a brand new menu with lots tasty new options. But we don’t just want to stop there,” Kathryn Austin, Pizza Hut’s head of marketing, said in a statement. “We wanted to try a few ideas on the traditional menu format and we’re delighted to have developed the world’s first Subconscious Menu.”


Call us skeptical, but we’re a little cynical. Pizza Hut have yet to confirm a timeline for when the subconscious menu will be launched. And when you consider the pizza chain has suffered eight straight quarters of same-store sales declines, we think they may be grabbing at publicity straws in order to boost their profile.
A floating hoverboard though. Now that we can still believe in.