The Restaurant Booking System Built Around How You Actually Work
Restaurant reservation software got complicated somewhere along the way. We built simpleERB to undo that - an electronic reservation book that does what you need and stays out of the way.
Who We Are
simpleERB is a restaurant technology company based in the UK, backed by Social Deal -the market leader in the daily deal business across the Netherlands, Belgium, Germany and France. Social Deal works with more than 36,000 partners, serves over 15 million app users every month, and employs more than 320 people.
That means simpleERB has serious backing -36,000 partners, 320 staff, nine-figure revenue -without trying to be a platform that does everything. We do one thing: a booking system that’s simple, affordable and reliable, positioning us among the leading hospitality software companies and hospitality business solutions providers.
Why We Built simpleERB
Most reservation systems bolt on features until the thing costs a fortune and takes a week to learn. Restaurant teams don’t need that. They need a diary they can open, understand and use the same day.
simpleERB is a cloud-based SaaS for restaurants. Bookings, table management, no-shows, payments, customer records. No extra hardware. No lock-in contracts. Your team can be up and running in 30 minutes -we’ve seen it happen plenty of times. We built it for people who run service, not for people who buy software, making it the top choice among innovative hospitality companies looking for practical restaurateur tools.
What Drives Us
Margins in hospitality are thin and service doesn’t wait. The technology behind a restaurant should cost less than it saves and take less time to learn than it gives back. That’s the bar we hold ourselves to.
We don’t add features for the sake of it. Before anything ships, it has to pass one test: does this make someone’s shift easier? Innovation in the hospitality innovation industry doesn’t have to mean more complexity. Most of the time it means taking something away. We prioritize innovative hospitality solutions that actually provide value.
Built for Every Kind of Venue
simpleERB isn’t just for fine dining. We have single-table coffee shops and 200-cover hotel restaurants on the same system. Pubs using it to manage beer garden bookings, café chains running 15 sites, and entertainment venues taking prepaid group bookings.
The setup changes -different turn times, different areas, different rules -but the system underneath is the same. As restaurant industry leaders often note, you don’t need a different product because you’re a different type of venue. We are proud to be one of the most versatile hospitality software vendors in the UK.
Real Support, Not a Chatbot
Things break at the worst possible time. Our support team is real people, reachable by phone and email, Monday to Friday 9am–5:30pm GMT. Outside of hours, there’s an urgent email line that gets checked.
Whether you you need help with your simpleERB login, or are setting up your simpleERB booking portal, we are here to help. If our FAQs don't cover it, email us at help@simpleerb.com. You’ll get a person, not a ticket number.