Take More Bookings, Handle Less Admin
Most of the phone calls a restaurant takes in a week are for bookings: checking availability, confirming details, handling cancellations. All manageable. But none of it needs a person to do it anymore.
simpleERB is an automated booking system that takes reservations online around the clock, sends reminders automatically and keeps your waitlist for you. Whether you’re moving away from a paper diary, replacing a manual booking form, or just trying to free up your team during service: this is the straightforward step up.
Accept reservations through your website, Facebook or Instagram, with full control over availability.
simpleERB gives you a booking widget you can embed on any page or social profile. Customers book directly without calling:
no answerphone messages, no bookings missed because they came in after closing.
What they see is controlled by you: services, time slots, party sizes, how far in advance they can book. The online restaurant booking system reflects your actual setup, updated in real time.
Your digital floor plan is what drives this. Once you’ve set up your tables and areas in simpleERB, availability updates automatically as bookings come in. No manual diary management needed.
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Where your booking widget can appear:
- Your website - embed the widget directly on your site. How website booking works →
- Facebook and Instagram - take reservations from your social profiles without sending customers elsewhere. Facebook & Instagram bookings →
- Google Search and Google Maps - with Reserve with Google, customers can book the moment they find you in a search result or on Maps. Reserve with Google integration →
Send reminders without lifting a finger.
simpleERB sends a booking confirmation immediately and can send follow-up reminders as the date approaches. For a booking made three months out, you might set a reminder at one week and another the day before. Set the rules once and the system handles every booking from there.
SMS reminders work the same way. Automated text message reminders go out based on your timing rules. No manual sending, no chasing.
This alone cuts a significant share of no-shows. Customers who simply forgot are the easiest ones to recover, and reminders do that without any intervention from your team.
See no-show prevention tools →
Let customers manage their own bookings and keep your phone lines free.
Every confirmation email includes a self-service link. Customers can change the time, adjust the party size or cancel, all without calling the restaurant. The booking updates in your diary automatically.
For the team, that means fewer interruptions during service. For the customer, it’s faster than waiting on hold. The online restaurant reservation system handles the back-and-forth so you don’t have to.
Don’t just turn people away when you’re full. Capture the demand.
When a customer lands on your booking widget and there’s no availability, simpleERB can offer them a place on a waiting list. You get a live view of who wants to book and when. If a table becomes free, you have a list of people ready to contact.
Most restaurants using a basic online form lose this demand entirely. A proper restaurant waitlist system captures it. If you run at capacity regularly, this is worth switching on from day one.
Ask for feedback at exactly the right moment.
simpleERB can send an automated follow-up email after a visit, prompting customers to leave a review or complete a feedback form. You set the timing; the system sends it.
For restaurants building their Google or TripAdvisor presence, this takes one more task off the list. And the timing is better than most manual approaches since it’s tied directly to the booking record.
A Quick Way to Ditch Your Paper Diary
simpleERB is an online reservation system built for independent restaurants that want fewer manual processes without the complexity of enterprise booking software. Setup takes around 30 minutes. No new hardware. Works on any device.
If you’re still running on a paper diary or a manual form, this is the right starting point. The automation kicks in from the first booking.
Plans start from £21/month with no lock-in contract, so you can scale up or down as your covers change seasonally.
See pricing →No credit card needed
Sales Support
We are happy to answer any questions you might have about simpleERB, moving from another product, or any other queries you may have.
Product Support
You might find the answer you are looking for on our blog or in our FAQ - but if not, feel free to email us, and a team member will help.
Support Hours:
9:00am - 5:30pm (GMT) Monday - Friday
If you have an urgent inquiry outside of our support hours, please use the following email, and a team member will respond as soon as possible.