5pm Ltd — simpleERB software
simpleERB is a part of 5pm Ltd. We have our registered office at 38 Queen Street, Glasgow G1 3DX, United Kingdom. Our registration number is SC200197.
In this document 5pm Ltd is referred to as "simpleERB", "we" or "us" and users as "user", "users" or "you".
What it is:
simpleERB is cloud based software for restaurants to take and manage reservations and to keep a guest history in order to provide better service.
Information we collect:
Our objective is to provide our restaurant customers with accurate information about you, their customer.. Therefore, in order to deliver such services we need to analyse and collect certain information about you such as: your email address in order to register you with simpleERB; information provided voluntarily by you either by contacting us, providing feedback on our services; information that you agree to share or provide when you communicate with simpleERB;
Your personal information
- Date of birth
- Email address
- Land line telephone
- Mobile telephone
- Dietary information
- Disability information
- Dining preferences
- Any other information that you may choose to give the restaurant
- Where you are accessing the site from
- your and details of your visits to our website
- device information e.g device type mobile, computer, laptop or tablet
- operating system
- IP address
- browser type
- browser information (e.g., type, language, and history)
- domain names
- access times
- referring website addresses
- other data about your device
By giving us this information, you consent to your information being collected, used, disclosed, and stored by us on behalf of the restaurants that you have used.
Where we store your personal data:
All information you provide to us is stored on our secure servers.
Unfortunately, the transmission of information via the internet is not completely secure. Although we will take steps reasonably necessary to protect your personal data, we cannot guarantee the security of your data transmitted to our website; any transmission is at your own risk.
What we do with the information we gather:
We use the information held about you in the following ways , to allow the restaurants that you use:
- To provide you with services.
- To process reservations
- To send you reminders
- To pay deposits
- To send you offers
- To personalise your dining experience
- To send you information
- To contact you for the purposes of research and surveys.
- To allow you to make reviews.
- To allow us to respond to your enquiries for further information.
- To comply with any legal obligations.
- To enable or facilitate the exercise of our rights under our terms and conditions of website use.
To allow us to:
- Detect patterns in usage to help restaurants
- To aggregate anonymised visits
We do NOT sell, rent, trade, give-away or otherwise transfer your email address to outside parties for the purpose of commercialising your data. Nor will we send you unsolicited email.
We may keep personal data which we collect for a reasonable period for any of the above purposes.
A "data controller" and a "data processor"
Although we predominantly are a restaurant facing service, our servers store and collect the data of customers on behalf of each restaurant. We process this data and it is passed to the restaurant who control it. It is the restaurant who are responsible for the proper use of this data in relation to their marketing and contact with customers.
In terms of EU law the restaurant you deal with is the "data controller" and we are the "data processor".
So for example if you wished to see what data was stored about you you would contact the restaurant who would access this data from our servers and pass it to you.
If you wish your data to be deleted you would contact the restaurant who would then request us to delete your data.
When you register with simpleERB, we store "cookies," which are strings of code, on your computer. We use those cookies to collect information about: when you visit our website, when you use the simpleERB services, your browser type and version, your operating system, and other similar information, (see above)
We also use analytical cookie files. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example by ensuring that users are finding what they are looking for easily.
If you wish to delete any cookie files, please refer to the instructions for your file management software to locate the file or directory that stores cookies. Our cookies will contain the domain name simpleERB.com or 5pm.co.uk within the file name.
You may turn off cookies that have been placed on your computer by following the instructions on your browser, but if you block our cookies, it may be more difficult to use simpleERB. simpleERB might not work at all.
Third Party Personal Data:
When we send you emails we may include "single pixel images" to help us to track information like when you opened the email, (or didn’t open it all.) You can change your email client settings so that we can’t do this.
We will NOT send you marketing emails or texts directly, only "transactional" ones e.g about a reservation. If you receive marketing communications from a "simpleERB restaurant" it will NOT be from us. If a restaurant uses the simpleERB SMS messaging service to send you marketing communications, (unlikely as they cannot do this in bulk form), which you do not want, then please let us know and we will contact them and ask them to stop.
Retention of data
We retain data for as long as we reasonably require it in order to provide a full service to our restaurant customers. We regularly review our retention periods so as not to store any unnecessary data.
Transfer of data
We may transfer your personal information to a third party if;
- We sell part or all of our business
- We undergo a business reconstruction
- If we are required by law to disclose it
Payment card information
To use certain services on our Sites and Applications we may require credit or debit card account information in order to:
- make reservations at certain restaurants
- make payments to certain restaurants
- pay a deposit to certain restaurants
By submitting your credit or debit card account information through our Sites, to the extent permitted by applicable law, you expressly consent to the sharing of your information with restaurants, third-party payment processors (e.g Stripe or Paypal), and other third-party service providers, and you further agree to the following terms.
- When you use a credit or debit card to secure a reservation through our Sites, we provide your credit or debit card account information (including card number and expiration date, but excluding the CVV number) to our third-party payment service providers and the applicable restaurant.
- When you initially provide your credit or debit card account information through our Sites in order to use our restaurant payment services, we provide your credit or debit card account information to our third-party payment service providers. As explained in the our Terms and Conditions, these third parties may store your credit or debit card account information so you can use our restaurant payment services through our Sites in the future to the extent permitted by local law.
For information about the security of your credit or debit card account see further information on Security precautions in place to protect the loss, misuse or alteration of your information.
Data Protection Act 1998:
5pm Ltd is registered with the Information Commissioner’s Office in the United Kingdom, Z4854664. 5pm Ltd is the Data Controller under the terms of The Data Protection Act 1998 (the "Act"). The Act gives you the right to access the personal information that we hold about you. Your right of access can be exercised in accordance with the Act.